VIRAL VIDEO AD WEEKLY ROUND-UP: FEBRUARY 20, 2012
Google – Valentine’s Day Doodle
Google’s animated ads have become increasingly clever and cute over the years. Like the ever-changing Google logo on the search page itself, the “Doodles” are also always related to current events because Doodles like this Valentine’s Day short are a fun way for the search giant to keep current. The little boy in the ad searches online to find gifts for the jump-roping girl he wants to woo, but she turns her nose up at everything he comes up with. Finally he returns with a jump rope of his own and she sees him in a new light. To be even more topical, Google added cute animated couples at the end including a dog and a cat, a cookie and some milk, and a man and man. For the soundtrack, Google used the song “Cold, Cold Heart” by Tony Bennett, an artist whose name was also trending on Valentine’s Day. It was quickly the top trending ad online, garnering over 30,000 shares in 24 hours.
Sharpie – The Wedding
Sharpies are an office staple almost as much as staples themselves. This brand didn’t need to introduce their product or protect its credibility, so instead they chose to use the ad to highlight (no pun intended) the kind of shenanigans that their indelible markers are not intended for. The church full of wedding attendees are all displaying very un-wedding like emotions. The father of the bride is so angry his wife has to hold him back, the bridesmaids are irritated and shaking their heads, the groomsmen are doing a terrible job trying … Read more …
VIRAL VIDEO ad weekly round-up: FEBRUARY 13, 2012
After a month of Super Bowl hoopla, we wrangle up artistic ads from approachable brands like Field Notes, Kodak, 7 For All Mankind, Social Media Week and Chipotle … Read more …
the edge – what is a viral video: february 10, 2012
Here at Seedwell, we specialize in the production of viral videos. It’s kind of our thing. Inevitably, one question always arises, everyone’s curious: How many views does a video need in order to be considered viral? …Read more…
VIRAL VIDEO WEEKLY ROUND-UP: FEBRUARY 6, 2012
Super Bowl 2012 ads including Old Spice, OK Go and Chevy, Volkswagen’s sequel to ‘The Force,’ Optima and Kia … Read more …
VIRAL VIDEO WEEKLY ROUND-UP: JANUARY 30, 2012
Honda’s Matthew’s Day Off biggest ad of the Super Bowl, CCAA finds it way on the map with Megan Fox, Twitter goes retro, Energizer gets sentimental and 1st Bank takes a whole different approach … Read more …
The edge – bEHAVIORAL MARKETING: January 27, 2012
AdAge.com: Can Industry’s New Ad Campaign Convince the Public of Behavioral Targeting’s Merits?
When Ad Age asks us a question, well gosh darn it, we answer. We’ll be answering and discussing all sorts of advertising and social media industry questions in this new bi-weekly blog and … Read more …
Viral video Weekly Round-Up: January 23, 2012
Megaupload gets their viral song released just a little too late, Volkswagen brings back their Star Wars hit and the stop-motion sweetness from Type bookstore is an unstoppable Internet hit. We also run down the textbook for iPad and a colorful veggie-wonderland from Lupak butter. Read More...
Viral Video Ad Weekly Round Up: January 16, 2012
Starburst hits the streets, Nike introduces the Kobe System, Axe blows your mind and Wheat Thins uses a family guy ad Read More…
TV Commercial Weekly Round Up: January 11, 2012
SUMMARY: Infamous Sham-Wow salesman Vince Offer returns with a wow. Vinnie Jones shows us that everyone can save a life and you don’t have to be certified to do CPR. Read More…