VIRAL VIDEO AD rOUND-UP: April 17, 2012
There’s no argument over the most viral branded video of the past few weeks: Google’s “Project Glass: One day …” has racked up a million views for every day it has lived on the Internet, igniting a wildfire of techie-dream-buzz and a boatload of much more entertaining spoofs. That being said, if you’ve found this blog, you’ve seen that ad. Any day now, you’ll be talking to your Google glasses while your Google car drives itself to whatever monitor you get paid to search Google on. Meanwhile, for entertainment’s sake, we’re going to forge ahead to the rest of last month’s note-worthy viral advertisments.
Neistat for Nike – Make It Count:
Director, film-maker, TV star, educator, man of the people, whistle-blower … There isn’t a hat that New York’s Casey Neistat can’t wear. Most recently, he’s added rogue advertiser to the talent collection, taking Nike’s Fuel Band for a trip around the world. The Nike brand invited Neistat to the Fuel Band’s star-studded launch event and approached him soon afterwards to create a movie/advertisement for their newest product.
Neistate took the Fuel Band’s tagline “Life is a sport. Make it count.” to heart and used Nike’s ad funding to embody their motto by spending it all on 10 days worth of world travel with his pal. The result is a pretty montage of famous destinations and quotations in the spirit of “Carpe Diem.”
The main attribute of Neistate’s viral success was his own claim that he’d gone rogue on Nike’s dime. It’s a twist that benefits both the brand and the film-maker. I don’t think Neistate was deviating far from Nike’s original intention: a video showing “what ‘Life is a Sport, Make It Count’ means,” but with this angle … Read more…
Seedwell Launches American Hipster Original YouTube Channel
SF-based creative studio, Seedwell, launched its new YouTube channel “American Hipster” today with premiere episodes for three weekly, hipster-themed shows. This is the newest channel to launch as part of YouTube’s original channels offering that was announced last October.
“Many people think the whole hipster thing is over,” said Peter Furia, spokesperson for American Hipster and Head of Creative at Seedwell. “But the fact that the term is still so contentious makes us think there’s substance to explore. We also suspect there’s new humor to enjoy as hipsterism’s influence expands further into the mainstream and crosses generations.”
Two of American Hipster’s shows offer new and entertaining takes on already popular YouTube formats: “Max Movie Reviews” is a Hollywood movie review show hosted by a witty, talking hipster baby, and “Hipster Grandmas” is a weekly roundup of pop trends… Read more …
VIRAL VIDEO AD WEEKLY ROUND-UP: MARCH 19, 2012
A ridiculously in-your-face awesome ad for Lithuanian water, followed by Kate Upton for Zoo York, Mr. T for Old Navy, a banned ad from Red Bull and a disturbingly real anti-smoking PSA. … Read more …
VIRAL VIDEO AD WEEKLY ROUND-UP: MARCH 12, 2012
The most viral ads of the week from Dollar Shave Club and the infamous KONY 2012, as well as the shortest ad ever from International OCD Foundation, The British GQ magazine beatbox and a Gorrilaz music video produced by Converse ,… Read more …
VIRAL VIDEO AD WEEKLY ROUND-UP: March 5, 2012
This week’s round-up features an invisble car from Mercedes, a retelling of The Three Little Pigs from The Guardian, Kia with Funny or Die, Kate Upton eating the sexiest burger ever for Carl’s Jr, and the beautiful P.S.A/ad Story of Sushi from Bamboo Sushi … Read more …
VIRAL VIDEO AD WEEKLY ROUND-UP: FEBRUARY 27, 2012
Headphone brand Audio-Technica goes viral with dubstep, the ADDY awards release great ads of their own, and Hyundai and Miracle Whip also make their way around the web … Read more …
The Edge – What makes a video viral: Part 2
In our previous installment of The Edge we tackled the question “What Makes a Video Viral?” The first step we took in explaining the elusive “viral factor” was addressing the most common attribute of viral videos: view counts. It turns out that only the top 0.3% (take note of that decimal, folks) of total videos uploaded amass over 1 million views. The thing is, these views don’t tell you the whole story of virality … Read more …
VIRAL VIDEO AD WEEKLY ROUND-UP: FEBRUARY 20, 2012
A Valentine’s Day Google Doodle, shenanigans from Sharpie, a sweet story from Tiense Suiker, Collapsing Towers from Ecotricity and a shocker from Australia’s Central Institute of Technology … Read more …
VIRAL VIDEO ad weekly round-up: FEBRUARY 13, 2012
After a month of Super Bowl hoopla, we wrangle up artistic ads from approachable brands like Field Notes, Kodak, 7 For All Mankind, Social Media Week and Chipotle … Read more …
the edge – what makes a video viral: Part 1
Here at Seedwell, we specialize in the production of viral videos. It’s kind of our thing. Inevitably, one question always arises, everyone’s curious: How many views does a video need in order to be considered viral? …Read more…
VIRAL VIDEO WEEKLY ROUND-UP: FEBRUARY 6, 2012
Super Bowl 2012 ads including Old Spice, OK Go and Chevy, Volkswagen’s sequel to ‘The Force,’ Optima and Kia … Read more …
VIRAL VIDEO WEEKLY ROUND-UP: JANUARY 30, 2012
Honda’s Matthew’s Day Off biggest ad of the Super Bowl, CCAA finds it way on the map with Megan Fox, Twitter goes retro, Energizer gets sentimental and 1st Bank takes a whole different approach … Read more …