Absolut Vodka took a risk hiring Tim Heidecker, Eric Wareheim, and Zach Galifianakis to produce a video about their brand for them. However, it really paid off. The hilarious and absurd video is perfect for their target audience and is creative enough to bring back viewers. Absolut is not strongly promoted inside the video, but the viewer leaves laughing, knowing this was for a Vodka company. The production quality is low by design but that is made up for by the ridiculous wigs the men are wearing and an amusing Zach Galifianakis melt down. Cheers Absolut!
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