Microsoft takes a chapter of Bourne Identity and turns it into an incredibly dramatic and likely very expensive trailer/ad for its new Office 2010 product. The over-the-top ad has garnered quite an audience and we can see why. The production value of the video is near feature film quality. Microsoft left out heavy branding and chose to leave subtle hints within the video to let people know what it was truly advertising, something most of us tend to prefer when watching commercials on YouTube.
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