Bensons For Beds attempts a world record human mattress domino video that makes everyone wish they worked for a mattress company on a day the boss called in sick. The ad is very effective in showcasing the companies spirit and also suggests employee trust in the ability of the mattress to absorb the fall. We love the creativity in this ad, while we might have wished for a steady-cam to keep the motion sickness to a minimum, the length of the clip makes it easier to handle. Production quality was adequate but the innovative idea is what really helped this ad go viral.
If you’re a brand or agency in need of a commercial or viral campaign, contact us here.