Old Spice has come steamrolling into the viral market like a runaway train with their new ad starring Isaiah Mustafa. This hilarious ad rides on its interesting visuals and witty writing which seems to be aimed at women but is really speaking to men. Using a lot of time and effort Old Spice shot a true continuous shot for this commercial, but in an interview Mustafa wouldn’t give away all the secrets of the commercial. Old Spice has a viral sensation here and will likely keep on making these videos. It will be interesting to see if they ever release any information on how these commercials have effected their sales.
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