With the rising price of, well, everything, and the difficulty and hassle of modern air travel, the least airlines could do is try to entertain us before we take off. Especially if we are going to be delayed for three hours due to a mysterious package of carrots being left by a curb. Cebu Pacific’s enjoyable viral uses Lady Gaga and a modest dance to spice up the pre-flight routine all air travelers now know by heart. It’s effective in creating a positive image for an airline in a time when customer satisfaction is at an all time low. If given the opportunity to fly an airline that was stuffy and routine versus one that was trying to do something different, we would choose the fun one.
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