Phenomenal. There isn’t much else to say. /End. Okay, Okay, for sake of habit the post will continue! The Tempest Free Running Academy video below is one of the best choreographed pieces of video we’ve come across. The athleticism displayed by the individuals in this video is awe-inspiring. The ad was shot to look as though it were made in one take, but a close inspection reveals cut points and some disparity in the continuity of certain shots. This is irrelevant, however, because anyone watching this video will have to take a few passes at it before being able to pay attention to the cuts instead of what’s happening on screen. The audio track is a perfect mix for the video, and wonderfully juxtaposes the visuals. Well done.
Juicy Fruit is going for the jugular when it comes to outlandish internet memes that they hope will prove viral. They have created Serenading Unicorn with hopes of reaching the heart of internet audiences, as well as their humorous sense of the ridiculous. Having a puppet unicorn singing Coolio’s Gangsters Paradise is one of the more adventurous things a brand has risked doing, but it has potential to pay off. The song is old, and may not connect with younger audience members, but Juicy Fruit may be relying on the rapping unicorn to make up for any age disparity. We expect Juicy Fruit to put out a few videos starring this serenading unicorn. We will wait and see how successful the videos end up being.
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