The Call of Duty franchise is taking advantage of downloadable content with both Black Ops and Modern Warfare 2 and this trailer showcasing a new zombie DLC pack is just one more expansion on how Activision has been able to make a video game, which was once a one time fee, something a company can continue to leverage for more money. Greedy or not, Activision has created an entertaining and well executed viral here which combines very well known actors (Danny Trejo, Sarah Michelle Gellar, Robert Englund, Michael Rooker) with a very well known director (George Romero) and that narrator guy who’s voice we all recognize from Robert Rodriguez movies. The result is an over-the-top ad for the zombie expansion DLC which is funny and absurd (in a good way) all at the same time. The ad has gone viral with over 2 million views at the time of this writing, and with the built in gamer base being target, the view count is sure to rise. Nice ad, Treyarch.
Fage yogurt has produced a strikingly emotional ad that’s narrative simplicity juxtaposed to enchanting visuals has struck a chord with YouTube viewers. Many of the comments YouTube viewers have had respond to this intense emotional reaction they’ve had while watching this ad. With nearly 5 million views at the time of this writing, this is something other than a plain yogurt ad, and we must agree with what Fage is saying, “plain yogurt will never be the same.”
A Chinese company has produced this incredible commercial for their new cell phone, the Touchwood SH-08c, which has a wooden backing. The giant xylophone they made in the video is incredible, featuring a small wooden ball which rolls down different lengths of wood producing sounds. The cinematography is well done, featuring beautiful landscapes and tracking shots of the xylophone. Admittedly, it is kind of disappointing that the video ends as being an ad for a phone, but with over 4 million views, people seem to care very little about the ending.
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