What brings cheer to our hearts? A choreographed hand rave sponsored by a cellphone company. The Samsung Galaxy ad features finger dexterity only the most seasoned pianist can match. With the help of a dubstep track, this ad mesmerizes us to the point where we don’t mind the ad that comes crashing in at the end.
Move over smooth talking Old Spice spokesman, Isiah Mustafa, a wrinkly yet still oddly buff Fabio is taking his thick hair and accent to bump you from your viral video throne. Enter the internet meme grudge match. While we eagerly await the outcome of this ongoing clever and classic ad campaign, we can only hope that the results are free deodorant for all.
Normally we’d be frightened by guy in a trench coat singing “darling, it’s alright” while standing in the shadows, but this video rocks. Seemingly recorded in one take, this music video is edited only with light, and it’s quite fantastic. Not only can this guy dance, the simplicity of this video laughs in the face of high-priced green screen videos that lack originality. Thank you Francis, for your Lights, and for this innovative video.
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