It looks like we are on the cusp of another social media choice in the very near future. If this Google ad is truly showcasing a new social media option with the ability to share information with certain people instead of everyone, Facebook may be in trouble. Of course, what is also likely is for Facebook to copy whatever features this new Google+ offers and implement them, which may render Google+ useless. It’s hard to break into an established market. Facebook broke in using something unique (only college students), but Google+ doesn’t really have a targeted area except for maybe those obsessed with keeping parts of their lives secret from some people online. The problem is, you’re still posting stuff you want to hide (from certain people) online, which means they will eventually find out anyway. Either way, this viral has generated a lot of interest, pulling in nearly three million views at the time of this writing.
Greenpeace is attacking VW in this ad which recently went viral. Greenpeace played off the VW Star Wars ad which was a hit during the Superbowl a few months ago to create an ad which looks like its by VW until the end, which suggests that Greenpeace may have a bone to pick with VW. Politics aside, Greenpeace did a good job of capitalizing on something that was still in the public’s memory and turning it on it’s head. It’s sad to see such a good viral be so negative, however. It would have been much more interesting to see VW create a sequel like this and have it be a little more fun and creative as opposed to how it is now.
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