Snickers – “Grocery Store Lady”
This week we’re doing a Halloween theme – spoookay! So, this may be one of the creepiest Halloween commercials running right now, and it’s almost a year old. The great thing about this particular ad is that it goes from creepy, to funny while being a bit nostalgic at the same time.
The viewer is treated (pun?) to an enormous “woman” with a malformed rubber mask on, talking in a strange little voice, all the while shoveling bags of snickers into the woman’s shopping cart. At this point, everything about this commercial is strange but has gems hidden (no pun intended) within it. Quietly whispering, “let me help you” while caressing the shoppers face is pretty fantastic, especially once you notice the arm is fake and quite extended. The commercial is a bit reminiscent of the SNL “lawrence welks” skit, probably just as frightening.
Once you can move passed the creepiness of the commercial, it turns towards every child’s fantasy of getting away with being an adult. This little treat at the end of the commercial resolves most of the creepy feelings the viewer had. Snickers has done well here to provide its viewers with a strange enough commercial for the Halloween season, all while keeping with the childish spirit this time of year involves.
Budweiser – “Party Chair”
This is an older commercial, yet still one of Budweiser’s better Halloween ads. It follows the trend of most Halloween costume party beer commercials, which have scantily clad women ogled over by awkwardly dressed guys, but this ad has a bit of a twist to it (so many puns today).
While the Scarecrow and Pirate, who both seem to think they have on some pretty sweet costumes, believe they’ve won Cleopatra’s heart, they are actually in for a very clever surprise when she stands up to grab another beer. The jokes that could stem from this reveal are probably endless. Even with it’s cliche hyper sexuality and party scene, Budweiser has managed to pull of a sneaky reveal that no one was ever expecting. If you did expect it, then it’s possible you’ve been watching far too many costume party beer commercials.
The one major issue with these type of beer commercials is that they never quite pull the rug from under us and turn things on their head. Even though we’ve given Budweiser some credit here for it’s little twist, it still stays too close to every other beer commercial during Halloween. Not sure what we mean? It’s the same story: somehow (the right) alcohol makes at least one guy at the costume party clever enough to catch the hot girl, even if he does look ridiculous. So, maybe Budweiser hasn’t done the impossible and they’ve stuck with the trend, but it’s still good for a laugh, or at least a, “oh, I see what you did there.”
Reese’s – “Scariest Part of Halloween”
Running from 2008 to present, this is not only a classic Reese’s commercial, but a staple of the Halloween-time ads. There seem to be a few companies which never neglect to put out new ads for Halloween, including M&M’s and Walgreens, but Reese’s is by far the most well known for its festively scary ad campaigns during the season of haunts.
This commercial in particular is probably one of the simplest ads Reese’s has done for Halloween, but easily rings the truest, unless you’re allergic to peanuts. If you’re not one of the less than 1% allergic to the death nut, then Reese’s usually falls in the top choice of candy lovers. So when it comes time to hand out all the candy to the annoying/cute little zombies and witches, it’s pretty sad to see the peanut butter cup go. I know I always hope the bags of candy left over for November 1st have at least a handful of the cups left.
Reese’s stays classic with this commercial, not getting too fancy and playing with the senses. It uses nice visual and audio effects to tickle the hair on the back of anyone’s neck. It should never be a doubt in viewers minds that Reese’s will continue to be the Halloween candy king, at least for commercials.