Allstate – “Super Fan Mayhem”
Mayhem is back and providing us with some college football season shenanigans. This ad campaign by Allstate may be turning into our number one pick for ads. Funny, clever and a clear point that is made without much confusion. Not sure if this latest installment of Mayhem is better than the ‘blind spot’ Mayhem, but it’s almost there. The character that has spawned from this campaign is sure to remain a classic and doesn’t seem to be pushing out little spawns of it’s own like Old Spice. Keystone, Dairy Queen and 1800 Tequila have all copied the overly confident man of Old Spice and it’s not that funny. Mayhem has taken confidence, turned it upside down and placed it in every inanimate object, person, place or thing one could think of and made it entertaining.
Providing its viewers with a taste of what havoc a streaker can wreak on this polite society with a dash of the humorous and the crude. It should not be admissable that the end result of a streaker causing a car crash by actually making it outside of the stadium and running into the streat is even close to likely, but when Mayhem stands over the open sunroof looking down at the occupents of the car…priceless – especially with that nice little blurred out section. Not sure we really want that image in our heads, but it’s all in good fun (probably not taste, though). Then again, can we really blame him? He is “Mayhem” after all.
Johnny Walker – “The Important Man”
Along the lines of the overly confident man mentioned above, we have the ‘Important Man’ brought to you by Johnny Walker, no stranger to overly dramatic commercials promoting the importance of great scotch. With this ad, Johnny Walker has actually taken a turn towards satire, and it works, very well. We’ve seen the most important man in the world who doesn’t always drink beer and Keith Stone who only drinks cheap beer, but rarely have we seen the important man – a man who’s so important he’s a play on himself.
The Important man mocks famous movie scenes, the seemingly pointless/confusing banter of the wealthy business men, celebrities and overly confident men all under a minute and managing to connect them. How are all these things connected, through scotch, of course.
Johnny Walker has finally decided to stop taking themselves so seriously, lay down a few backhanded jokes towards themselves, but keep the viewers still wanting their product. It may be a fine like to walk, but if any company could walk it…well, we’ll just let you finish that pun.
Cartoon Network – “Bring it”
Since we’re talking about a little Mayhem and confident men, we thought we could discuss a little mayhem and accident prone letters. Yes letters, as in the letters C and N for Cartoon Network, but more specifically the letter C who always manages to “Bring it” in awfully painful ways.
The premise for the campaign is simple and clear: get Cartoon Network to the kids who watch it, even if they don’t have a TV. The obvious solution is to provide shows through web based platforms like computers and mobile phones. C & N are always on the lookout for a kid without a TV and when they spot one, it becomes their mission to provide the young ones with a nice flat screen. The problem is that by the time they get to the kids (smashing through the wall/window or flying off a motorcycle), the kids have already figured out how to watch their show online.
These are fun commercials that hit the target audience with “harmless” mayhem that leaves C begging for mercy. It is a bit dark and masochistic, but it’s children’s television…hasn’t it always been that way? No one ever actually gets hurt of course.
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