Samsung “The Next Big Thing”
Apple users have been targeted and stereotyped for years, especially since Apple began to grow in popularity in design based industries. Traditionally the battle has been between PC and Mac users when it comes to making fun of each others user base, but Samsung has stepped up to target Apple in an entirely new arena, the cell phone market. This is significant because while Apple is a juggernaut within the cellphone industry, they have not been outright targeted like this before. As a computer manufacturer, they have taken shots from Microsoft on a regular basis, but this parody, as funny as it is, exemplifies the power Apple is having on the cell phone market. Samsung goes for the jugular as they take shots at the fanatical customers willing to stand in line for hours and make fun of the users who will only buy Apple products because they consider themselves creative. Obviously Apple has done their fair share of making fun of competitors (remember those Mac vs PC ads?) and this one was clever enough to be giggled at even by Apple product owners (such as ourselves). That being said, Samsung is clearly concerned by the iPhone’s success.
Ironically popular YouTube icon Rebecca Black can’t seem to escape the spotlight, and this ad by Kohl’s reinforces that fact. Kohl’s conveniently, like through providence not by design, released their ad at around the same time Rebecca Black’s new single Person of Interest came out. Even with the help of a well known name, Kohl’s Rebecca Black Friday ad hasn’t garnered only 300,000 views and a 1:2 like to dislike ratio. The comments are just as scathing, but it’s hard to say whether people hate this song solely because of its association with Rebecca Black, or because they are genuinely annoyed by how terrible this song truly is. By now you might be asking yourself “how can they get away with this?” Well look closely my friends, at :08 seconds you can spot Rebecca Black in the flesh with a red jacket and purple hat on. She shows up earlier when the ad begins behind the main lady, and then later on at around :12 seconds the lady steals something from her cart. If Kohl’s was planning on becoming ironically or annoyingly popular like the original Black Friday song they could have utilized more of Rebecca in the commercial, or even had her star in it. However, this ad is still a pretty good idea in my opinion, but they could’ve played more with Rebecca Black’s image in order to get more views.
Old Spice “Motorcycle”
Old Spice has released its first new commercial since the mediocre Fabio vs Isiah Mustafa competitive ads. This one features the same visual effects we’ve come to love from Old Spice ads, but doesn’t feature any of the traditionally witty and humorous dialogue. Instead, the dialogue is replaced with advanced visual effects and a motorcycle. The magic of this ad begins as the pale, well-fed man takes a wiff of the Old Spice body wash scent Swagger, and starts to shed his exterior persona in exchange for something a little more conventionally attractive. As his visual insecurities are being crumbled away revealing his inner badass the other men in the ad start to crumble away as well. In traditional Old Spice fashion the men take a completely different tact than the main character, with one turning into a bear and the other one into a woman. There’s a lot to be said about these two choices, but it’s probably safe to assume there’s no reason to read into this choice of metamorphoses. The ad ends with the main character, now a handsome tanned man shirtless on a motorcycle, paired with a hot tub side-car driving along the coast of a tropical island. While this ad was funny, it could be time for Old Spice to rethink their traditional approach and reinvent viral advertising all over again. Considering how many ads are just now copying their style, it seems like the right time for them to abandon ship and forge ahead into a new style.
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