Norte – “Photoblocker”
Norte Beer, an Argentinean beer brand, has come up with the perfect solution for your nights out and the one or two pictures what will be taken and inevitably end up on a social media network, leading to terrible results. Fortunately, with the help of a new product, the Photoblocker, this will never happen again. This is, of course, a fake product, but the concept is based on some very relatable occurrences. This viral hasn’t garnered too many views since it was released a little under a week ago, but this could be to the underwhelming situations the humor is delivered with. This is a pretty safe commercial even though it has an amusing concept. If Norte had taken a more aggressive approach, perhaps mimicking the style of some of the better ads from New Zealand, this ad could have been catapulted into a whole new level of humor. That being said, this is a fantastic concept and the built in social media aspect gives this extra sharing potential.
Samsung France – “Limitless Creativity”
Over the past few months we’ve seen some great commercials featuring dubstep tracks and amazing dancers. Now Samsung France can be added to the list. This red pants wearing man is festive as he moves through air like water, mesmerizing all who watch. The VFX heavy ad has the buildings turning into Tetris-like blocks as the dancers skills inspire even the ground to pop up and get down. This ad has a desperately low view count of just under 12,000 views after just under two weeks, which, given what the ad has to offer, isn’t completely surprising. Branding is limited to the final few moments of the ad, but unlike Samsung’s previous viral ad, this one leaves much to be desired. It lacks the explosiveness the previous ad had, and for all the skills this dancer possesses, they don’t get him moving fast enough for this ad to be intriguing. Samsung’s ad from last week was also very clever (this one making fun of iPhone users) so there is no doubt they are capable of making great virals. And who knows, maybe this one will catch on in a few weeks.
Nando’s – “Last Dictator Standing”
Nando’s might not be a household name in America, but they are a well known food brand based in South Africa. This ad is likely something that would never fly in the U.S. due to sensitivity issues, but in South Africa it’s fair game. The ad goes through the past of Robert Mugabe President of Zimbabwe, as he reminisces about having fun with now deceased dictators Saddam Hussein, Gaddafi, Pieter Botha, and Idi Aman Dada. He plays in the sand with Saddam and has a water fight with Gaddafi, but my favorite scene is when Mugabe and Dada recreate the “I’m flying” scene from Titanic on top of a tank. The ad has nearly 500,000 views at the time of this writing and continues to be showered with positive comments from YouTube users. It seems the average citizen appreciates the death of certain dictators. The comedic finish of this ad is comprised of the tag line “this holiday season no one should eat alone” as Mugabe is the “last man standing” at his lonely dinner table. Fortunately for those of us not residing in South Africa this commercial was put on YouTube for all to enjoy. Over the past few weeks we’ve gotten to enjoy some very creative ads from brands outside the United States and with quality like this, that’s just fine with us.
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