ESPN – “Shake on it”
ESPN recently put out another winner of a commercial. It’s not simply the fact that it’s humorous, but that it rings true for most people who watch sports with a passion. Having a favorite team, no matter what the sport, is probably as common as having a favorite color, except color isn’t normally defended as fervently. Unless of course, it’s the colors of your team…now we’re just making things complicated for you. Hopefully you get the point.
With ESPNs new advertisement, viewers don’t have to know the mascots of college teams or recognize sports casters to get the inside joke – this spot is all about the overconfident sports fan who is willing to “bet it all” on a single game. Everyone has made a bet or two in their life and we’re confident in saying most have lost their fair share as well. With College football’s bowl games and the NFL’s Super Bowl coming up, it’s a perfect spot to run for all those die hard fans who know, without a doubt, their team will win.
Wonder why they didn’t show the guy who just lost all his money to their bookie…maybe that’s getting a bit too real. Definitely not as funny as being left in a shady part of town, under the overpass in a diaper and bib…
Bridgestone – “Press Conference”
Bridgestone just released a set of new commercial for their upcoming SuperBowl campaign, which just so happen to come across as very cryptic. This is obviously intentional, but is quite misleading at the same time. This particular commercial unveils what looks to be the companies big move into sports technology – using their knowledge of tires to improve the modern day sports ball or puck.
At first, we thought it was a joke, then we thought they could be serious, so we followed the link to their website. What would you know, it links to their Facebook page – an annoyance we’ll reserve for another time. None of the links explain anything about the new ball and puck the company has “introduced” in this commercial, so we’re going to take it simply as a joke. If anything, it’s an interesting way of showing their product has great grip, on any playing field.
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