Square One Entertainment – Schticky
Vince Offer is back and possibly better than ever. If you don’t know who Vince Offer is, it’s possible you’ve been living under a rock or you simply know him as the ‘ShamWow’ guy. He has definitely had his share of ups and downs but it definitely looks like he’s on the up side of things right now.
Vince gained huge popularity after the ShamWow! infomercials came out, and garnered even more enthusiasm when he backed the SlapChop. Part of his success came from his slightly abrasive style of selling, as well as his funny one-liners, like the one found in the SlapChop infomercial: “you’re gonna love my nuts”. Then came his arrest in February of 2009 for felony battery on a prostitute. It could have been the end for him.
2012 is a new year and the release of Schticky is not only useful, but Vince returned to sell the product well, while also poking fun at himself. The product seems good enough, not that infomercial products ever aren’t, right? It’s nice to see a bit of a comeback story mixed with a touch of humor. He might make a good politician some day…
British Heart Foundation – Hands only CPR
Vinnie Jones may not be the funniest guy in movie land, but he’s probably one of the toughest – at least on the silver screen. I Don’t think you’d want to anger him in real life either, though.
This is actually a great commercial, filled with dark humor to provide its viewers with helpful information. There are a lot of questions around whether or not an individual can perform CPR if they are not certified. The quick answer to this is yes. Although certification helps understand the procedure, it is commercials like this which can help everyone. Providing quick tips and the knowledge of giving compressions to the beat of ‘Stayin Alive’, while adding humor and a big name star make this advertisement better than most. It’s advertising how to provide for fellow man, not how to spend your money on a different product.
Although this commercial is aimed at the British audience, it is great for any nationality, even if you don’t dial 999 for emergencies. (helpful tip: it’s 911 in the US).