Thursday afternoon a curious little tease started going ‘round the web featuring Matthew Broderick as none other than the most highly anticipated reprise role ever: Ferris Bueller. It was ever so mysterious. No brand. No product. Just Bueller in his bathrobe looking out from the curtains of a Manhattan hotel and asking the camera, “How can I handle work on a day like today?” Cue “Oh yeahhhh” theme music and thousands of hungry film fans drooling over an unreleased commercial. It’s a phenomenon that owes to the viral quality of media on the Internet that has made ad teasers like this one and last week’s Volkswagen Super Bowl tease extremely effective in hyping viewers up for an entertaining ad.
Honda released the full ad earlier this morning and it makes our retro hearts so happy we’ve already watched it twice. The Honda CR-V takes the place of Cameron’s dad’s Ferrari, which is a funny and fairly seamless product placement into a classic film but more importantly, the car plays second fiddle to Bueller’s jokes and day-off antics, allowing the ad stand up to repeat viewings. The spot also plays off of how interconnected Broderick and Bueller’s personas are to all of us. The actor calls in sick to his agent and the valet repeats his last name almost as dry as Ben Stein. Honda did an extremely good job playing close to the heart of a movie that everyone cherishes and misses (thank heavens – NO MORE STAR WARS!) and puts a new twist on many, but not all of the classic jokes from the movie. An ad for an ad that left us wanting more ad? We don’t think it gets any better than that.
The next hot viral hit this week comes from the Brazilian language school CCAA, encouraging young men to learn English because otherwise how will they communicate with the throng of Megan Fox clones on Megan Fox island? Two ship wrecked young men find themselves on the kind of island all sorts of dreams are made of but, alas, they’re exiled once the babes disappointedly realize they can’t communicate and what’s worse is where they wash up next: an island full of nutty Mike Tysons. It’s hilarious and whether or not talking to Megan Fox motivates people to learn English, this viral ad has been making people laugh and share internationally all week.
No one will argue that Twitter has a concrete place at the front of social media marketing. They’ve changed modern communication and in the past three years they’ve hired over 600 people, but when it came to marketing themselves, Twitter took a deliciously cheesy behind-the-times approach and released a recruitment video that stunk in the best way possible. The joke is that Twitter CEO Dick Costolo may or may not have asked his team to produce a video about the joys of working at Twitter. Regardless, employees Ian Padgham and Jeremy Biggs bring back a dated, cheesy production filled with flubs and awkward moments that turns out to be really effective in convincing us that Twitter is a ridiculously silly work environment.
The most heart-warming ad of the week award goes to Energizer who teamed up with Filipino non-profit Manikako to produce an oh-so-sweet video about classic toys falling in love. Manikako funds art workshops for less fortunate Filipino children and this ad does a wonderful job highlighting the importance of love and play. Manikako’s server was so busy with traffic this week after this ad went viral that their site was temporarily down. The simple chords of the music-box track might as well be heart strings and the shooting is equally perfect. The toys are always still and pieced together in sun-soaked shots that take viewers through the love and lifetime of two very sincere playthings.
We love creative, new tactics and think that First Bank hit the mark this week with their non-ad Super Bowl ad encouraging viewers to take a bathroom break. We thought that was what the football part was for, but now, when we see this commercial, we’ll know what to do. The viewers initial reaction is a frozen stare off with the sponsor, wondering what will happen next. No, nothing? Ok, next time we’ll feel free to go pee.