These days, it’s a close call whether television or internet video advertising is more creative or more effective. So close, in fact, that Seedwell has decided to combine our weekly round-ups into one all-star collection from the week in viral videos. They’re funny on TV, they’re funny on YouTube and either way they’re brands that get us talking.
Starbust “Flavor Morph” - This week’s hit comes from Starburst’s new Flavor Morph campaign. You pop an orange flavored candy and are amazed as it changes into orange strawberry, taste the incredible change of cherry into cherry lime, but don’t expect the rest of your life to magically morph as well. In the new spot, sweet Annie tries to convince her boyfriend Larry to get off the mean streets of suburbia. Larry’s temporary tattoo, sweet-ass scooter and loyalty to the tree-lined “streets” are all funny fodder for a brand like Starburst to get attention on the web. Annie wants Larry to change like the new Starburst do, but we all know men don’t change.
Nike “Kobe System” - “Where do you go from the top?” is a very appropriate question for a brand like Nike and for an athlete like Kobe Bryant. Their answer? “Over the top.” And that’s pretty much the best way to describe Nike’s new star-studded spot for the Kobe System line of basketball shoes. Kobe rises from beneath the stage a-la-M.J. and speaks to an audience of media ambassadors like Serena Williams, Kanye West, Jerry Rice, Richard Branson and Aziz Ansari (who must have gotten in by accident, according to Kobe). The ad pokes fun at motivational speaking and hero-worship while doing just that, even making self-help guru Tony Robbins a prominent audience member/Kobe-worshipper. How do you become really really ridiculously successful? Listen to Kobe (and buy the shoes). And, as Kanye asks of him, what if you’re already really, really ridiculously successful? Well, then you should probably thank Kobe. Love it.
Old Spice “Mind Blown” - After last year’s success with several viral marketing campaigns, Old Spice was crowned the “Most Viral Brand” by Adage. Not resting on their throne, they’ve released a new video to kick off the new year featuring Terry Crews. Some of you may remember him for the off-the-wall, but wildly successful Old Spice virals he did some years back, and if you were a fan of that style you won’t be disappointed by this new ad. After a hiatus (that was much too long in this authors opinion) Mr. Crews is back to blow your mind, literally, with a new body spray product. The term “mind blown” is a common one throughout the internet community and usually refers to something which is so outrageous or crazy or awesome that a person’s “mind is blown” by what they are experiencing. Old Spice, with finger attached firmly to the wrist of the internet, has gathered this pulsing tidbit of information and regurgitated it into an actual event. After Terry Crews’ mind is blown he loses the ability to talk, which is pretty funny, and subtitles pop-up to explain to the viewer his jumbled meaning. With over 370,000 views in under a week this video has gone viral with help of Terry Crews outlandish style, and the absurdity of this ad. It is likely this ad is going to be passed around quite heavily over the next month before it dies down. Doubt me? Look at the 5 million views the previous Terry Crews compilation video has. And that’s not even the official release.
Google “Explore Your World” - When Google+ was first launched it was hailed as the next best thing. A few weeks later critics were questioning its ability to compete with Facebook, and now several months after its launch Google+ is being touted again as a revolution in social networking. Google’s large product and feature base has barely been integrated with Google+, but the possibility of having Google+ featured in every major facet of life makes it difficult to ignore. Facebook has become part of an everyday routine that requires a person to go out of their way to connect to a separate website, whereas Google+ is integrated into the most mundane of activities, such as Google searching. This newest video showcases the next phase of Google+ integration with basic search, offering a personal touch to search results which could include pictures and recommendations from your Google+ network. With an estimated 250 million users, Google+ continues to grow and tap into Google’s full line of features, which could make Google+ an extremely potent foe for Facebook.
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