DC & Ken Block | Gymkhaha Five “Urban Playground San Francisco”
The most incredible part of this video is not Ken Block’s driving, the city of San Francisco, or the DC shoes that appear for all of twenty seconds; it is the sheer scale of the production. Mad props go out to the location scout that secured shooting in some of our fine city’s most iconic locations: the Financial District, Russian Hill, and even the Bay Bridge.
The video, shot over four action packed days, opens with Block revving the engine of his custom Ford Focus on a seemingly empty Bay Bridge – traffic having been slowed down by CHP. Once the initial disbelief over the improbability of the setting wears off, Block slams down on the gas and takes us on the wildest ride through the city since the days of Steve McQueen. He drifts around moving Cable Cars, zooms past buddy Travis Pastrana, and gets some serious air soaring over the hilltop streets of SF before eventually crossing a finish line atop Twin Peaks. All of it is shot from a variety of angles, in excessive slow-motion, and even incorporates bullet-time effects.
Not unlike automotive cousin NASCAR, the video is bubbling over with branded advertising. DC’s name is obviously all over the place but let’s not forget Block’s Ford Focus and the slew of additional sponsors the vehicle displays as it tears up the city streets. And after seven and half minutes of Block’s stunning display the brands get their chance to shine, taking over the rest of the ten minute video to promote themselves while Styk’s “Sailing Away” blasts in the background. It’s a win-win-win-win for all parties involved.
AMC | Put Zombies Back on TV
AMC is not standing idly by while Dish Network removes the channel from its programming. They’ve taken the fight to the streets… literally.
Using top of the line make-up, AMC’s team has transformed a dozen or so New Yorkers into zombies, not unlike the ones you’d find on their hit show The Walking Dead. Released on the streets among the general population the zombies elicit a range of reactions: everything from startled to fleeing to laughter to disbelief. The best moments come when the undead appear in uniform and on the job (a zombie postman, construction worker, & meter maid). I mean the undead have to make a living too, right? Perhaps unintentionally, AMC is making a point about the mindlessness of blue-collar city work.
Only at the end of the video do we get a clue as to AMC’s real intent: a zombie drags a satellite dish behind him, as he stumbles forward text appears, asking us to put the zombie’s back on TV. Clicking the link at the bottom of the video brings you to The Walking Dead homepage and it finally becomes clear that this is indeed a branded video, not some random prank with a huge make-up budget. The subtleness of AMC’s approach is what will allow this video to become a viral hit.
And what is up with Zombie pranks lately? Back in May there was the man who was found eating another man’s face, then last month this video appeared online, and now this AMC spot. What’s the world coming to? Then again, it is 2012…
Virgin Mobile Australia | Meet Doug Pitt “Fair Go Bro”
Wait, that’s really Brad Pitt’s brother? Then this is genius. We are introduced to Doug Pitt a.k.a. the “second most famous Pitt in his family” in Virgin Mobile’s new viral ad “Meet Doug Pitt” (catch the reference to one of brother Brad’s flicks?).
Doug’s life is a far cry from Hollywood royalty. When he shoots, he doesn’t always score (literally). Sure he’s an amatuer gourmet (he can make lasagna!) but the misses controls what’s on TV and Doug is forced to go into his “man cave” to listen to his 70’s rock music – on headphones.
Luckily for Doug, Virgin Mobile is here to make sure that he gets his 15 seconds of fame – a concentrated dose of brother Brad’s lifestyle. So they’ve built their ad campaign around Doug, giving him his first endorsement, and are asking fans to throw the poor guy a bone – or in this case a “like”- by visiting their site.
Bravo to Doug for being a good sport about everything. He might not posses the dramatic range of Brad but he nails the deadpan delivery and is comfortable parodying himself. Let’s hope this isn’t the last we see of him.