The software company Parallels wanted to leverage our ongoing success with the online tech audience to drive traffic to their microsite SwitchToMac.com. We produced this spoof of The Lonely Island's hit music video "I'm on a Boat" and the online tech audience went crazy. We drove over 200,000 page views to the microsite, spawned a 41,000% increase in visitors, and garnered over a million video views in two months. The video also resonated with the biggest blogs, achieving homepage articles on The Huffington Post, Gizmodo, and Techcrunch. It also reached the #4 spot on Advertising Age's top viral campaigns, behind triple-figure campaigns from Evian, Microsoft and Starbucks.
